Mad Seoul
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An immersive pop-up event for Mad Lads
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Mad Lads
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Design
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Operation
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Production
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28 MARCH, 2024
Gangnam, Seoul
We worked with the NFT project Mad Lads to organize an immersive pop-up event titled Mad Seoul, specifically designed for the Korean NFT community.
About Mad Lads : Mad Lads is an NFT collection on Solana
- Services
- Design
- (Planning +) Production
- Operation
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Our team carefully crafted the event's concept and narrative: a group of “Lads” holding a secret meeting in Joseon, a Korean dynasty from the past, to expand their influence in the region.
This storyline inspired the event’s key visual, which featured the Lads dressed in hanbok, Korea’s traditional clothing. Every element of the event, from the venue selection to the custom merchandise, was chosen to reflect and amplify this core concept. The event was a major success, attracting over 300 attendees.
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Stakeholder: Infra Open House
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A41
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Operation
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Production
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Design
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